The history: It can be traced all the way back to Jim Evans in 1995, who “wanted to create an anonymous symbol for the polyamorous community,” according to the Gender & Sexuality Resource Center at University of Northern Colorado. “The infinity heart sign represents the infinite love for multiple partners at the same time,” according to the Gender & Sexuality Resource Center at University of Northern Colorado. And the infinity heart sign on top of all the colors is truly where you see its meaning. “Polyamory is a form of consensual nonmonogamy that emphasizes emotional connection among multiple partners,” says Elisabeth Sheff, PhD, author of The Polyamorists Next Door: Inside Multiple-Partner Relationships and Families, who previously told Cosmopolitan. The meaning: First, it’s important to understand the term.